The International Olympic Committee (IOC) has announced that it will open the tender process for the sale of media rights in Europe* of the Olympic Winter Games Milano Cortina 2026, Italy, and the Olympic Games Los Angeles 2028, USA.
The invitation to tender (ITT) will be issued by the IOC on 10 March 2022, and parties interested in receiving the ITT will be asked to sign a Confidentiality Undertaking that can be requested from today, 24 February.
The IOC will consider bids for multiple territories or a single territory and will offer various packages across media platforms. Bidders will also have the opportunity to submit an offer for an additional Olympiad to include the Olympic Winter Games 2030 (not yet allocated) and the Olympic Games Brisbane 2032 (note that bids for the period 2030/2032 only will not be accepted). Further information about the rights being offered, the bid process and submission of bids will be provided in the ITT.
The IOC will ask for bids to be submitted on 25 April 2022, and will assess bids on their ability to meet the highest standards in broadcast quality, their capacity to reach the widest possible audience, their commitment to promoting the Olympic Games and the values of the Olympic Movement, and on the financial offer.
The IOC has appointed IMG for consultancy services related to this tender.
* Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Ukraine and Vatican City State.
Source: IOC
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