MEDIA RELEASE: Key partners of the EHF Champions League Men extend their affiliation with top-flight handball

EHF Marketing GmbH, together with its exclusive media and marketing partners, Infront and DAZN, have prolongated Nord Stream 2’s partnership with the EHF Champions League Men.

The extension sees Nord Stream 2 support Europe’s premium club handball competition for another two years.

It guarantees Nord Stream 2 exclusive presence on LED boards, floor advertising stickers as well as integration on all EHF Champions League Men communication material. Furthermore, the company’s logo is featured on every participating team’s sleeve badge.

Nord Stream 2 has been present in European club handball as a partner of the EHF Champions League Men since the 2018/19 season.

During that time Nord Stream 2 have continued to help the handball community by distribution free tickets to volunteers and youth teams.

They are also no strangers to supporting additional handball projects together with EHF Marketing, having sponsored and co-organised last year’s outdoor under-17 tournament, EHF Mounthands.

David Szlezak, Managing Director of EHF Marketing, said: “Nord Stream 2 has been a key partner in the portfolio of the EHF Champions League Men since 2018 and we are excited to work together for the remainder of the current season and until the end of next.

“We are proud that with its popularity across Europe and its 16 participating teams stemming from 13 different nations, the EHF Champions League Men confirms to be the ideal platform for Nord Stream 2 and their project activities.”

Ulrich Lissek, Head of Communications and Governmental Relations of Nord Stream 2 AG, added: “We are very happy to prolong our selected sports promotion with this two-year sponsorship agreement with EHF Marketing. Handball and most notably the EHF Champions League play an important part especially in Central and Northern Europe, which are also core regions for our project activities.”

Antonio Dominguez, Infront Senior Director Handball, said: “Nord Stream 2 has become synonymous with European handball. This prolongation is a clear indicator that they continue to see huge value in the EHF Champions League Men as a platform to positively expose their brand to their core audience.”

James Chubb, VP Global Rights Partnerships, DAZN Group, said: “We’re very pleased to extend the partnership with Nord Stream 2. Their continued support within the handball ecosystem will help our new partnership fuel the long-term success of the sport.”

The EHF Champions League Men is the premium competition of European club handball. Starting with the group phase in September, 16 teams from 13 different nations compete for a place in club handball’s benchmark event, the EHF FINAL4 Men, set to take place on 13 June in the LANXESS arena in Cologne, Germany. With the start of the season 2020/21, a new playing system has been introduced with Wednesdays and Thursdays reserved for Europe’s best handball teams, including an ‘appointment to view’ as matches start at either 18:45 or 20:45 (CET/CEST).

EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs to release the full potential of the sport on the international sports market. The EHF Marketing GmbH is responsible for the exploitation, organisation and promotion of the European club handball competitions including the EHF Champions League Men, the DELO EHF Champions League and the EHF European League.

Nord Stream 2 is a European project that contributes to a secure and competitive energy supply for all European countries. Our excellence is the result of efficient cooperation among a large team of experts from more than 20 countries. Respect for the environment and team spirit are at the core of our values, fueling our delivery of a sustainable solution to help the EU meet future energy needs and achieve climate goals.