Multiple Olympic medalists – Shericka Jackson has signed an ambassadorial contract with Consolidated Bakeries Jamaica Ltd.
“Shericka is such a bright light and such a great fit for everything we stand for here at Purity Bakery,” Marketing Officer Russanette Dennis at Purity said after signing the Saint Ann Parish sprinter.
“We’re so honoured to have her represent the brand and we’re happy that both our brands complement each other. The company would like to officially take this opportunity to express great pride in Shericka’s journey, her resilience, and her rise.”
Jackson and Purity struck up a relationship after she published a tweet while at the Olympic Games last year.
Apparently missing the comforts of home, Jackson tweeted that among the things she wanted to sink her teeth into once she returned home was a Purity bun. The tweet went viral and in response, Purity made Jackson’s wish come true less than 48 hours after she made her triumphant return from the Olympics. They gifted her with a massive package of Purity buns not just for her but also for members of her community.
Since then both parties remained in close contact and allowed Purity to see value in bringing Jackson on as an ambassador.
“We can’t wait to see where this partnership takes us and we are happy to carry Jamaica along to see the journey, too,” said Dennis. “Stay tuned to our Instagram @purityja for frequent updates.”